Marketing in the Market - or Connecting the Spots.
At Activision.TV, we appreciate the complexity of the supermarket business. We know bringing together the myriad of pieces that make up a profitable store is a constant puzzle. As customers alternately saunter and speed through visits – it’s a real challenge to present your goods while making purchases ‘their idea.’ As if your job isn’t tough enough – adding effective visual merchandising is the ultimate challenge to getting and keeping control of your bottom line. But we can help, with a state-of-the-art in-store marketing solution that’s easy to install and that will bring a smile to customer faces and can add more dollars to the register than it costs, right from day one.
Today’s savvy shoppers at all economic levels rely on their supermarket or pharmacy to provide both in-store freshness and competitive pricing. The worldwide web has brought buying and product research to a new, irreversibly intimate place in our lives. But some things still need to be seen and purchased in the store. The challenge is to keep in-store promotion as fresh as the produce and as easy to update as it is to add a roll of register tape. The need is for a system that allows central corporate control with local input. A system that you manage, and one that can generate new revenue from both sponsors and customers at the same time. A system that reports what happens on the screens and allows you to monitor results and change on a dime when you need to.
What’s needed is an Activision Digital Media Delivery System (DMDS).
Creating your own in-house Activision Narrowcast Network means you have an entirely new way to bring exactly the right message to your customers day by day, hour by hour, even minute by minute. Indeed, according to an article in September, 2006 in “Broadcast Engineering,” a recent Nielsen Media Research Report concluded that such a supermarket in-store media network resulted in 68% of viewers stating that the digital signs would influence their decision to buy an advertised product!
You could do this on your own - but there are a lot of pieces to this puzzle. Finding the right computers and monitors and connecting them with a software solution that lets you control your own network. Plus, there’s installation and maintenance, replacements and keeping the system current. But the good news is that the rewards are worth it and we can make it easy – so you don’t have to worry. We’re your solution.
Activision.TV’ advanced technology is the Master Piece to the puzzle. We’ve brought a suite of patents together in a single simple product – the Computer Integrated Television (CIT). And by adding our compact patented Works-in-a-Box computer (WIB), CIT’s are all-in-one packages that can go virtually anywhere you’d like to put them. And because they’re available in virtually any size High Definition LCD or Plasma screen, they usually take up less space than a hand-painted sign – so you don’t have to worry that the scotch tape won’t hold – or that the customers won’t see them. The software is great and not only let’s you schedule your Play List weeks and months in advance, it gives you a “proof-of-play” report to verify your sponsors ads were really up there! And because your systems are turnkey and WiFi ready, you don’t even have to break through walls to install new cable! Just plug and play in most locations where stores already have internet available and connect a router.
State-of-the-Art features include:
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